OUR STORY

Made with Purpose. 
Fueled by Passion.

JUST RAWR Raw Dog Food began in our own kitchen, mixing up fresh, natural raw meals for our pack of house and working dogs. What started as a personal passion quickly spread through word of mouth—friends, professional dog trainers, kennel owners, and field trial competitors began asking for our custom blend. We never planned to create a business, but when the world changed during COVID-19, we paused to reflect on what truly matters: quality nutrition for dogs, quality time, and quality moments. That shift sparked a decision—to go all in and build something real. Today, JUST RAWR stands for more than just raw dog food; it’s about raising the bar in raw dog nutrition, delivering exceptional service, and creating real value. Every meal is crafted with love, driven by family values, and powered by a passion for raising healthier, happier dogs.

NEW TO RAWR?

Quality? Non-Negotiable. Always.

We don’t cut corners—ever.

When it comes to your dog’s health, premium quality raw dog food is the standard we live by.

Why RAWR?

The health benefits of raw feeding are next-level. But don’t just take our word for it—here’s what we’ve seen firsthand with our own pack on JUST RAWR Raw Dog Food:
  • Picky eaters turn into excited raw food lovers—every meal is a win.
  • Senior dogs get their spark back—our old guy ditched the meds and started moving like his younger self.
  • Rottweilers dropped the fluff and gained solid muscle mass—especially around the chest.
  • Pointers powered through long training days with sustained energy and no burnout.
  • Shinier coats, less shedding, smaller poops—yes, really.
  • Fresh breath, clean teeth, happy digestive systems.
  • Underweight dogs bulked up fast, bouncing back within weeks.
  • Bigger litters with stronger puppies—starting solids earlier.
  • Nursing moms producing more milk and staying in peak physical condition.

Why We’re Not Like the Rest

  • We only use premium, human-grade ingredients for raw dog food—nothing less.
  • Backed by years of hands-on experience in raw dog feeding and species-appropriate diets.
  • Animal welfare in dog food isn’t a checkbox—it’s our core value.
  • Produced in our own raw dog food manufacturing facility with cutting-edge technology and continuous quality control checks.
  • Hygiene standards for raw food production are obsessively maintained—because your pup deserves the best.
  • Easy-to-feed raw dog food portions in a natural, edible casing—no mess, no stress.

Important to know

Orders must be placed & paid by 13:00 to ensure a timeous delivery. Delivery date to be confirmed upon payment. A delivery fee of R103.50 applies to all Gauteng based deliveries Jo’burg deliveries take place on a Tuesday, Thursday & Friday and Pretoria on a Thursday.  Courier orders are sent on a Monday or Tuesday only.

Client Testimonials

“Holly and her first bit of Just Rawr – she wasn’t too sure in the beginning although when the boxes arrived she wouldn’t leave us alone – but after a little inspection she tucked in. The Yorkies wolfed their little pieces down. I was so surprised I thought they were going to be the fussy” –

Fur-mom Jennifer Rogers

My five terriers from 6 to 14,5 y.o. are on a JUST RAWR diet for more than 5 years, and I should say… never I will go back to dry food again.. I’m busy in dog shows, obedience, agility, tricks and other activities with my dogs, and first changes after we started raw I noticed in 2-3 months, and that was just wow: visibly shinier coat, white teeth, less poop without the smell ( sorry to mention 😁), dogs became more active, playful, what else do I need to make them and me happy..? Besides everything, because I train them a lot, I need low carb healthy soft treats.. and even this is not a problem for me anymore with JUST RAWR, their new packaging allows me, or to bake it on my own from suitable sausage shape meat, you can see it on one of pics. And JUST RAWR has their own treat range coming soon with their own healthy snacks as well – yahoo! I can only say: Welcome to happy training and healthy life of your pets!

Olga Williams from Johannesburg

Hi. I’m really happy with the Future Gold mix. My puppy seems to be doing very well on it. Her coat has a nice shine. She is keeping good condition and my mom is not complaining that she’s too skinny. I’m very very happy with the food.
I love the new packaging as well it makes packing it in the freezer much easier.” –

Daniela Roteglia